Reading this for work.
Originally posted on HBR Blog Network - Harvard Business Review:
In early research, McKinsey emphasized that the distinctive character of the Internet of Things — which is predicted to be a $7.1 trillion market by 2020 — lay in its ability to operate with little or no “human intervention.” The initial vision involved embedding sensors and actuators in physical objects like UPS packages and factory machinery to sense the environment, transmit “huge volumes of data,” and facilitate new kinds of automation.
But I’d argue that notion is shifting, and that people will be a more deeply intrinsic part of the IoT. And as the Internet of Things (IoT) expands to include people, companies that create value will need to understand user experience, psychological, and even some philosophical concepts much more deeply than they do now. They must learn how people really interact with things and why those things matter.
To make the IoT more human-friendly, the ”things” involved need to do…
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